For care providers, maintaining occupancy is essential.
An empty bed or room does not just mean unused space. It means lost revenue, uncertainty for the future, and pressure on your service to find the next admission quickly.
Many providers manage enquiries and potential admissions across several places. Emails, phone notes, spreadsheets, or even paper forms. This can make it difficult to keep track of who has enquired, where they are in the process, and which rooms may become available.
That is why we have introduced CRM within Care Control Cloud.
This new feature gives you a simple, central place to manage enquiries and potential residents, helping you stay organised, plan ahead, and maintain occupancy within your service.
What is CRM?
CRM stands for Customer Relationship Management.
In simple terms, it is a system that helps you capture, track, and manage enquiries from people interested in your service.
Within care, this usually means:
Instead of managing this information across different systems, CRM keeps everything in one place inside Care Control.
This means you always have clear visibility of potential admissions and the current status of each enquiry.
Why CRM matters for care providers
Occupancy plays a huge role in the financial health of a care service.
When enquiries are difficult to track, providers may experience:
Missed follow ups with prospective residents
Delays in completing pre assessments
Uncertainty around upcoming admissions
Empty rooms that could have been filled sooner
CRM helps solve this by giving managers a clear admissions pipeline, making it easier to see who has enquired, what stage they are at, and what action is needed next.
The result is better organisation, improved visibility, and fewer empty beds or rooms.
What you can do with CRM in Care Control Cloud
The CRM feature has been designed specifically for care providers and integrates directly with Care Control Cloud. With CRM you can:
Capture and track enquiries
Record enquiries from prospective residents or family members and keep all related information in one place.
Manage potential admissions
Track individuals from their first enquiry through to pre assessment and admission decision.
Organise pre assessments
Record and manage assessments for potential residents so your team can review and plan effectively.
Maintain visibility of occupancy
Understand upcoming vacancies and potential admissions so you can plan ahead.
Share information about your service
Keep details about your home, facilities, and available rooms ready to share with prospective residents.
We have introduced CRM as an optional feature within Care Control to give you more flexibility and choice in how you manage your service.
We work with a wide range of care providers, and we recognise that not every service will need a full CRM solution. Because of this, CRM is available to all services as an optional feature at an additional cost, rather than being included as standard.
This means you can choose whether it is right for your service, based on whether you would benefit from better enquiry management, improved occupancy tracking, and a more structured admissions process.
Our goal is to give you the freedom to decide what works best for your service. CRM is there if you want it, and you can explore its value through a free trial before making any commitment.
We have developed this feature to support services of all sizes, whether you are looking to strengthen your enquiry handling, improve visibility of your admissions, or maintain consistent occupancy.
Try Care Control CRM – Free Trial
You can start with a free trial of the CRM feature to explore how it works within your service.
During the trial you will be able to:
This gives you the opportunity to see how CRM can support your occupancy planning before deciding whether to continue using the feature. It’s fully integrated into your existing Care Control system – no setup, no disruption.
To begin your free trial, simply contact our team at and we’ll get you set up.
CRM Pricing
If you choose to continue using the feature after your trial, the CRM feature is available for £15 per site, per month + VAT, added to your existing Care Control direct debit.
To move forward after your trial, simply contact our sales team at and they will arrange for the feature to be activated for your service. Once confirmed, the £15 monthly charge will be added to your existing Care Control direct debit.
There are no setup fees, and the feature integrates directly into your existing Care Control system.
Click here to see our CRM Bundle on our Equipment page.
What happens after the trial?
At the end of the free trial you will have the option to continue using CRM as part of your Care Control system.
At the end of your free trial, access to the CRM feature will come to an end.
If you would like to continue using CRM, simply contact our sales team, who will arrange for the feature to be activated for your service. Once confirmed, the CRM feature will be added to your account at £15 per site, per month, and the charge will be added to your existing Care Control direct debit.
If you decide CRM is not right for your service at this time, no further action is needed and you will not be charged.